Do Open Houses Still Work?

November 23, 2017

Buyers are using the internet to search for properties more than ever before.
In some cases, they can even go on a “virtual” tour of a home using their
smartphone or desktop computer. So, you might be wondering if the oldfashioned
Open House still works these days?
The answer is yes. Otherwise, you wouldn’t see them advertised. If Open
Houses didn’t work, no one would be doing them!
No matter how good the internet gets, it can’t compete with a buyer being
able to visit a property in person, walk through the rooms, stand in the
backyard and imagine himself BBQ-ing with his family, stroll the area, and
meet neighbours.
An Open House makes it easy for buyers to do just that.
It’s an open invitation for them to come by at a specific date and time, to see
the property and chat with the REALTOR®. It’s a casual environment, which
many buyers prefer. Some buyers, in fact, are more comfortable going to an
Open House before scheduling a private viewing.
Will you need an Open House to sell your home?
That depends on a lot of factors. When I work with clients, I put together a
marketing plan designed to sell the property quickly and for the best price
possible. Depending on the circumstances, that may or may not include an
Open House.
If you have questions about what would be involved in a quick and
successful sale of your home, contact me. I’d be happy to chat and answer
your questions.